Tulsa, Oklahoma (January 2, 2021) - Managing partners initiated discussion over a year ago of a fresh brand development strategy for what was to become the first major initiative of the TulsaGo project. A welcoming and inviting visual became the center of all in-progress marketing efforts. At just over 9 months of creative planning, illustrative brainstorming, and phraseology analysis, TulsaGo has endorsed a comprehensive identity for its TulsaGo Market sub-brand.
Encompassing a proprietary blend of graphic design, web development, copy writing, and videography, the official brand establishment for TulsaGo Market largely transpired from the inspiration of Tulsa’s unique character. Given an almost intimate look and feel, creatives collaborated in excess of 200 hours to yield an exceptional strategy.
Unifying both business-to-consumer and business-to-business efforts through digital and print media, TulsaGo Market’s visual approach is simple, yet persuasive. The strategy uses three of the five hues from the principal TulsaGo palette. A combination of hand-drawn and digital form is used throughout all concepts.
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About TulsaGo
TulsaGo® is dedicated to providing the community with information on the best that the city has to offer through its interactive vision: explore, discover, and experience Tulsa. For all there is to do and see in the city of Tulsa, visit tulsago.com.
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